IMMERSIVE CENTER DONAUTURM
Next to the impressive Danube Tower, visitors use virtual reality technology to immerse themselves directly in digital art worlds and experience stories in a completely new and immersive way.
JOHANN STRAUSS MUSEUM - NEW DIMENSIONS
In honor of Johann Strauss II’s 200th birthday in 2025, Vienna celebrated the world’s first pop star with a modern monument and an exhibition in the city center.
Immersive exhibitions transform spaces into captivating worlds of experience, where art, technology, and stories merge in completely new ways.
Marx Halle Vienna
Since 2022, we have been staging our immersive exhibitions at MARX HALLE in Vienna. We have already implemented six productions at this impressive location, creating new and unique worlds of experience with each exhibition. Covering around 2.000 m², we transform the industrial space into multisensory art landscapes where stories come to life and visitors are immersed in fascinating realities again and again.
CURRENT EXHIBITION
"Die Legende der Titanic"
Since October 2025, “DIE LEGENDE DER TITANIC – the Immersive Exhibition” at Marx Halle has taken over 150.000 visitors on a moving journey from the departure to the tragic end of the most famous ship in history. With 360° projections, virtual reality, and state-of-the-art technology, the history of the Titanic can be experienced up close – an impressive combination of historical authenticity and immersive storytelling.
Immersive Center Donauturm
The Immersive Center Donauturm is one of our permanent locations for immersive exhibitions. Since fall 2025, we have already implemented two productions at this unique location, creating new and distinctive worlds of experience with each exhibition. Next to the impressive Danube Tower, visitors use virtual reality technology to immerse themselves directly in digital art worlds and experience stories in a completely new and immersive way.
CURRENT EXHIBITION
MACHU PICHU - "Reise zur verlorenen Stadt"
From October 2025 to March 2026, “Machu Picchu – The Immersive Experience” transported over 50,000 visitors to the heart of the Inca Empire. At the Immersive Center Donauturm, visitors explored the legendary citadel using state-of-the-art virtual reality technology, hiked across the famous terraces, and discovered the secrets of one of the world’s most fascinating wonders – a unique journey through history, culture, and digital innovation.
Past exhibitions
IMMERSIVE. INFORMATIVE. INTERACTIVE.
Johann Strauss
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New Dimensions
To mark the 200th birthday of Johann Strauss II in 2025, Vienna is celebrating the world’s first pop star with a modern monument and a new exhibition in the city center.
This innovative experience makes his creative brilliance tangible and expands Vienna’s cultural and tourism offerings. More than a retrospective: the exhibition becomes an experience, allowing guests to closely discover, hear, and feel Strauss’s breathtaking life. Entertainment and information merge into a multimedia symphony.
This innovative experience makes his creative brilliance tangible and expands Vienna’s cultural and tourism offerings. More than a retrospective: the exhibition becomes an experience, allowing guests to closely discover, hear, and feel Strauss’s breathtaking life. Entertainment and information merge into a multimedia symphony.
Behind every successful exhibition stands a network of Exceptional Partners
We work with a curated network of professionals to ensure every detail of your event is flawless. At Creartive Group, we believe that exceptional events are only possible through strong, reliable partnerships. Over the years, we’ve built lasting relationships with industry-leading professionals who share our passion for quality, creativity, and precision.
News
Creating Moments That Matter For Clients Who Care
“brilliant”
I didn’t expect to be so moved. The concert was not only musically brilliant, but the atmosphere made it feel like a personal experience. Vienna’s cultural magic at its finest.
Laura G.
Laura G.
“unforgettable”
The Johann Strauss Museum was a revelation. The blend of historical depth and interactive technology made the experience unforgettable. It’s not just an exhibition – it’s a journey through Vienna’s musical soul.
Anna L.
Susanne H.
“Vienna at its finest”
My clients expect the extraordinary – and this concert experience delivered exactly that. The ambiance, the artistry, the exclusivity… it was Vienna at its finest. I’ll be recommending it again and again.
Claire H.