To mark the 200th birthday of Johann Strauss II in 2025, Vienna celebrated the world’s first pop star with a modern monument and a new exhibition in the city center.

This innovative experience made his creative brilliance tangible and expanded Vienna’s cultural and tourism offerings.

More than a retrospective, the exhibition became an experience that allowed guests to closely discover, hear, and feel Strauss’s breathtaking life. Entertainment and information merged into a multimedia symphony.